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stuarttan > Intel > List Building Secrets? Bah Humbug!

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List Building Secrets? Bah Humbug!

Someone recently asked me why list building was difficult. I stared at him and I asked why he thought it was difficult, and the response he gave me was appalling!

This guy actually thought that list building was an expense. That if he didn't have a list, he would save lots of money because he'd seen all the problems with PPC and the like that actually cost him more now.

I scratched my head and told him "look - if you don't spend this money to build a list, you'll never be able to consistently make any income". It took a little more convincing before he realized the trouble he was in (he's in the recipe business, the niche I shall decline to name).

Is it really that hard to understand? I mean all we're saying is send traffic and capture it. I mean, use Get Response or something. You might even learn how to set up name squeeze or opt-in pages. Or if all else fails, learn to use a traffic and lead building system the way Simon Leung does it at AdwordsListBuildingTips.com.

You see - it's no longer about being able to make money instantly. You still need to cultivate some kind of relationship with your list members. In fact, David Perdew of MyNicheWidget.com is quite a phenomenon. I noticed that his emails are personal, highly interactive, and jog the imagination of the reader! Talk about a master of writing emails! So, why don't you just register for his widget for free, then read the emails that he writes?

List building isn't a mystery. It shouldn't be. It's merely something that you have to do, and if you stinge and save, you'll be sorry that you didn't do it earlier.

The truth remains - past customers are more likely to be customers again because they trust you. So, build a strong relationship with your list, and get them to constantly be involved in your life (or your organization's life).

If you're interested to read the traffic generation mechanisms I've got listed (128 and growing), why don't you just head on down to my blog. Lots of information, and I welcome questions.

External Links

http://worldresponder.com | http://AdwordsListBuildingTips.com | http://MyNicheWidget.com | For creating high converting landing pages

Contributed by stuarttan on April 11, 2008, at 4:16 AM UTC.

PLEASE VISIT THE CONTRIBUTOR'S WEBSITE
Stuart Tan's Personal Blog
Personal Development With NLP
StuartTan.com

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